When we read, our eyes move across a page or a screen to digest the words. All of that eye movement slows us down, but a new technology called Spritz claims to have figured out a way to turn us into speed-readers. By flashing words onto a single point on a screen, much like watching TV, Spritz says it will double your reading speed.
Mike Giepert sent me this yesterday and the demonstration on their website is so compelling and makes wish that this was everywhere.
By Robert Jones
It struck me one grey winter’s morning at the end of last year: is my whole way of thinking wrong?
We’re starting a new business at the moment in Wolff Olins – a kind of school of branding. We’re getting advice from the experts in start-ups. And on that winter’s…